The Client:
The CIMA Global Business Challenge is a business management competition open to full time undergraduates from 22 countries and regions around the world.
The Tab:
In an effort to give users more information about the Global Business Challenge and guide traffic to the CIMA website, our Facebook developers created a Welcome Tab that contains buttons linking back to relevant pages on the site. As users arrive to the GBC Facebook page, they can view the tab and quickly navigate to the information most relevant to them. Google Analytics has also been installed on each button so the GBC can monitor what pages Facebook users are most interested in.
The Outcome:
The Welcome Tab continues to play a role in guiding traffic to the CIMA website. Following this tab, Cite developed two other Facebook apps for the GBC’s page in 2012, and have been commissioned to work with them on the 2013 campaign.
